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Search Optimization

Top Keywords from Search Engines

 

Keyword                                 Percent of Search Traffic

 hershey                                   3.95%

 hershey’s                                 3.86%

chocolate cake recipe            3.47%

 reese’s                                   1.93%

 hersheys                                 1.78%

 

Search Visits are- 11.60% and are down 38.00% versus the past 3 months.

For Improvement, I believe Hershey’s should make a website for children. This website should include games, coloring activities and pictures tied to the brand. It should also include cartoon videos as well. I believe this would strongly improve the website and help for advertising as well.

I was actually shocked by what things come up when it comes down to searching Hershey’s on Google or any other search engines. To be honest a lot of the information really had to do with the Hershey Theme park and Candy, Then comes the actually products that they sell. They had keywords such as hershey lodge, hershey park lodging, hershey park, Hershey Spa…If I was to search, I would search information on Hershey park consider that’s a place I have visited before. I would also maybe search recipes that would be helpful.

 

On the bottom, The most successful search comes up which is candy. It was really random and a shocker to think that was searched the most when it comes to Hershey’s. I would think The theme park would be searched more though because that’s what people would want information on. The AVG monthly searches was 273,970 and the competition was medium. The Suggested bid was $1.10

Candy :hershey candies, candy bar wrappers, personalized candy, candy bars, candy, easter candy, bulk candy, wholesale candy, mars candy, baby shower candy, personalized candy bars, candy companies, candy bar, candy store, chocolate candy, custom candy, pink candy, candy wholesale, candy bar wrapper template, candy stores
 
Some of the most expensive keywords are:

 
chocolate, dark chocolate, dove chocolate, chocolate bars, personalized chocolate, chocolate gifts, chocolate kisses, bulk chocolate, personalized chocolate bars, kisses chocolate, custom chocolate, chocolate bar wrappers, customized chocolate, hershey park chocolate factory, custom chocolate bars, make your own chocolate bar, personalized chocolates, diabetic chocolate, personalized chocolate gifts, personalized chocolate bar wrappers… These are all the highest which is $3.95
 
 
 
 

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West Chester, Pennsylvania 19380
These companies are some top reputation management companies for November 2013. Each company has it’s own reputation for something specific. They each are great in their own ways.
 
1. Reputation Changer
     West Chester PA

 

Key Facts for Reputation Changer

Year Founded:
2009
Revenue:
Over $100 million
Firm Size:
106 employees
Core Practice Areas:
Reputation Management PR, Public Relations
Key People:

  Samuel Powers (CEO)

Reputation Changer Rankings (awarded in last 3 months) 

This company is great for many reason and has a lot going on for it. It offers many services to everyone and has truly satisfied customers in the last few years. This company provide services such as online reputation repair, online reputation monitoring, Google suggest management, brand reputation management with online reputation management case studies and more.They manage information very well and divide their site into many section so that it’s easier for everyone to understand.

2.Reputation Management Consultants
Irvine CA, Gary Hagins, Director of Client Solutions

 

Key Facts for ReputationManagement Consultants

Year Founded:
2007
Revenue:
$10 million – $50 million
Firm Size:
25 employees
Core Practice Areas:
Reputation Management PR
 

ReputationManagement Consultants Rankings (awarded in last 3 months) 

This website is very popular and eyeopening. It seems to be a little more expensive then other sites but it delivers quality. This site states that they  ‘We gear our Inoculation services toward high-profile businesses and individuals, though the same principles and techniques can be applied to organizations and persons with less “keyword competition.” Inoculation focuses on suppressing negative listings by surrounding them with positive, authoritative listings.’ 3. Netmark.com Idaho Falls ID

 

Key Facts for Netmark.com

Year Founded:
2007
Revenue:
$50 million – $100 million
Firm Size:
99 employees
Core Practice         Area
Reputation Management PR

 

Netmark.com Rankings(awarded in last 3 months) 

This website provides services such as…

This site offers many different services to customers without a specific area of interest. They do management and marketing as well as optimization. They seem to be a very simple site, their site isn’t too eyeopening.

 
 
Virginia Beach VA
 

Key Facts for Customer Magnetism

Year Founded:
2000
Revenue:
$10 million – $50 million
Firm Size:
51 employees
Core Practice Areas:
Reputation Management PR

 

 

Customer Magnetism Rankings(awarded in last 3 months) 

This site offers social media consulting, advertising and marketing. I could not find prices.

5.Bruce Clay Inc.

Moorpark CA,
 

Key Facts for Bruce Clay Inc.

Year Founded:
1996
Revenue:
Over $100 million
Firm Size:
40 employees
Core Practice Areas:
Reputation Management PR

 

 

Bruce Clay Inc. Rankings(awarded in last 3 months) 

 

 
 
 
 

Graded Blog Post 2

Hello Everyone! This is my Second blog entry and it will be about my brand Hershey’s. Hershey’s interested me for many ways, starting with the fact that it’s my favorite brand for dark chocolate. I have an obsession with chocolate and when I had to think of a brand it was the first brand that actually popped into my mind. I remember going to Hershey Park back when I was 12 and absolutely fell in love with it! There was no better place to be as a 12 year old. It is a treat that I was given when I got a good grade, cleaned my room or even made my parents happy. What shocks me is that it is sold in over 90 countries. This means that the company is right up there with McDonalds and Coca-Cola when it comes to being a recognized brand world-wide! How Awesome?

Creation Story: Hershey’s was founded in 1894 by Milton Hershey. The Official website states that it ‘all started with a decision’ and how Milton made this risky choice to open a chocolate factory in Pennsylvania but after doing research I read that he had a candy shop prior to opening his factory. Milton made sure that his chocolate was affordable to all people that were in the mood for a taste of heaven! The company had immediate success and because of this Milton decided to open yet another company near New York to make it easier for shipping products.Hershey’s is the largest chocolate company in America. The company continues to grow as it purchases other smaller companies.

The Creed: Hershey Company’s vision is to be ‘the world’s first choice for chocolate everywhere, every time’ as their site states. The founder of Hershey’s, Milton always had the mission to produce different chocolate flavors with best price for everyone and make sure it was affordable. He always wanted to make sure that everyone can eat his chocolate even if they weren’t as wealthy to.

Icons: There aren’t many icons for Hershey’s, only it’s logo that I would know anywhere which is just a long rectangular bar that’s brown and Hershey’s is written in bold white letters on the front. I attached a photo for everyone to see! it’s pretty well known. A famous saying that I’m sure everyone has heard in the commercials is “There’s something for everyone!”.
Hershey logo

The Rituals: I think that Hershey’s chocolate really has a great relationship with it’s customers and has given them many experiences that are truly memorable. When I think of Hershey’s kisses, I remember of the many times I was surprised with them on Christmas or a holiday and It’s truly an experience. Also, when I was younger, every year I would write a letter to Hershey’s about how I adored their company and would always get a loveable response! They would also send me free samples! It made my day as a child and I truly think that makes their company very respectful.

The Pagans: What Hershey’s is not? Hershey’s is not a company that is looking to just sell products and not care for their customers or public opinion. Hershey’s sells all quality chocolate and it’s all made with patience and love by people that want to make it. Maybe if I wanted to say something about Hershey’s it would be ‘not a gummy or a twizzler’, considering it’s basically strictly chocolate in anything they make.

Sacred Word: For Hershey’s there may be many ‘sacred’ words that only belong to this company. For example, kisses. Kisses is the only sort of chocolate type/shape/form that this company owns. It’s sacred to them because they’re the creators and are the only ones that use this refering to something of theirs. M&M’s is another example! Many other chocolate brands that they’ve created.

The Leader- All these aspects make Hershey’s chocolate. From the creation story to the Sacred words of the company. The company has it’s own legacy that has been going on for over a hundred years. Milton had a dream and made it come true before he deceased. A quote by him that interested me is this one “My experience has shown me that the people who are exceptionally good in business aren’t so because of what they know, but because of their insatiable need to know more.” He had a lot to offer and truly offered it.

http://en.wikipedia.org/wiki/The_Hershey_Company
http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx
http://www.summary.com/book-reviews/_/Primal-Branding/